Beyonce just announced the launch of her own athleisure line IVY PARK a few hours ago.
You’ll be able to spend all of your life savings at Net-a-Porter, Topshop, and Nordstrom from Apr 14th onwards. IVY PARK is a joint venture with Arcadia Group’s very own Sir Philip Green (the company owns Topshop, Topman, and others).
There’s a new ad already! And a website ivypark.com which is pretty spiffy and you can also hear snippets of Beyonce’s tracks.
From what I can gather the line looks pretty basic (gasp!) and its your usual yoga pants and sweat shirts. But I’ll wait for the entire collection to come out before jumping to any conclusions!
tr x MC